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Social Responsibility

A responsible corporate citizen, the Green Africa Group makes regular contributions towards fighting crime and community initiatives, such as Mr Crime Stop, community police forums, and cultural programmes and events.

The Group also sponsors Dragon Boat Racing and in 2006 gave the South African women’s team the support they needed to participate in the World Championships in Taiwan.

It’s the dream of Group Chief Executive, George Chen, to establish a Green Africa Small Business Foundation. Each company in the Group would contribute to the Foundation, which would direct the funds towards entrepreneurial development and training.

A number of high-profile partners are already in place and George’s vision is to replicate a tried and tested model that equips unemployed people with basic skills that enable them to earn a living by becoming self-employed (e.g. they’re taught to sew, fix shoes, cut keys, etc.). Since the majority of jobs in modern economies are created by the small business sector, George is optimistic that the Green Africa Foundation could make a real difference to alleviating South Africa’s unemployment situation.